100 Degrees of Brazil

100 days project

DAY 50. Mike Bainbridge

bg_2

EVP Design Intelligence at Sterling Brands.

__________________ 

English: 

Mike has over 25 years experience in the brand design business and heads up all strategic planning for all Sterling’s design clients.  During his time at Sterling Mike has pioneered and overseen the development of a host of pre-design planning tools and techniques for the company to help its clients understand and evaluate existing visual equity and consumer/brand relationships through design.  He has worked with hundreds of household brand names and blue chip clients including Tropicana, Haagen Dazs, Campbells, Kleenex, Huggies, Rubbermaid, Martell, Celestial Seasonings and Alka Seltzer to name few.

__________________ 

What is your impression about a brand called Brazil?

Brazil:

A land of extremes.

A land of potential.

A land of enormity.

A land of rhythm.

A land of beauty.

A land of flair.

A land of the heart (over the head).

 __________________ 

Português:

Mike tem mais de 25 anos de experiência na área de design de marca e comanda todo o planejamento estratégico para todos os clientes de design da Sterling. Durante seu tempo na Sterling, Mike foi pioneiro e supervisionou o desenvolvimento de uma série de técnicas e ferramentas de planejamento de pré-design para a empresa ajudar seus clientes a entender e avaliar a equidade visual existente e as relações consumidor/marca através do design. Ele trabalhou com centenas de marcas de grande prestígio e clientes de grande porte, incluindo Tropicana, Haagen Dazs, Campbells, Kleenex, Huggies, Rubbermaid, Martell, Celestial Seasonings e Alka Seltzer, para citar alguns.

__________________ 

Qual é a sua impressão de uma marca chamada Brasil?

Brasil:

Uma terra de extremos.

Uma terra de potencial.

Uma terra de enormidade.

Uma terra de ritmo.

Uma terra de beleza.

Uma terra de talentos.

Uma terra do coração.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on June 1, 2013 by in Americans and tagged , , , , , , , .

Top 10

%d bloggers like this: